Investors not yet pressuring industry

In Short

Corporations’ boards of directors will only go green if investors are able to measure so.

A Few Details

A unified green accounting, or ESG accounting (i.e., with environmental, social and governance ratings) is being put in place. It must avoid green-washing (i.e., the categorization of “not-so-green” investment as “green” in the accounting) that could fool the public. Only when such accounting is implemented, could investors track corporate pledges to go green and elect boards and CEOs complying with it.

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